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Category: SEO

How to pick the right marketing channels for your business

One of the main challenges for modern marketers is choosing the right channels for your marketing message. There are just so many channels available today, especially given the massive growth of online channels. Many small to medium businesses can’t support a full-time specialist marketer, so how do you pick your way through the clutter to […]

How to optimise your business for the new era of online search

With changes to the way Google presents search results, we’re seeing an increasing trend towards low click-through rates to websites. This is because searchers are getting at-a-glance answers from search queries in the form of featured snippets, paid advertising and knowledge graph data. This is great from the searcher’s point of view, but fewer clicks […]

Why your website needs an SSL Certificate

SSL? What’s that? Yes, you’re about to learn another website acronym and this one is super important. Welcome to SSL, which stands for Secure Sockets Layer. It’s essentially a piece of security technology that encrypts the link between a web server and the user’s browser. Why is this super important? Think about all the times […]

Are you missing out on business?

9 questions to ask yourself: It’s fast approaching the time of year when we take a break (if you’re one of the lucky ones), reflect on the highs and lows of the year gone by, and start to consider the road ahead. As you start to think about your business goals for 2020, there are […]

I’ve got a new website…now what?

You’ve got a perfect new website, that means hands off for the next five years – right? Wrong. If you LOVE the website you’ve spent months planning, designing and building, you’ll want to keep it that way. Think of it your digital dog that needs nurturing and nourishment to stay healthy. “Feed” it with quality […]