Navigating Digital Marketing in a Recession: 4 Strategies for Success
It’s time to talk about digital marketing during a recession and tough times – what should you do and what do you need to avoid to keep your business afloat and ready for future growth? Does your business have what it takes to stay strong and adapt in trying times, or will you be left […]
Digital Marketing Improvement Tips During COVID-19 Lockdown
So, the inevitable has happened, and now that the Delta variant of COVID-19 has entered the NZ community, we find ourselves plunged into another Alert 4 lockdown. On the positive side, we learnt a lot from lockdown last year to know what steps to take to help our businesses; but on the negative side, we […]
Core Web Vitals | Google Page Experience Guide
Google Page Experience Guide A new Google ranking factor called Google Page Experience is here (you may have heard the term ‘Google Core Web Vitals’ being discussed lately) calling for a site-wide audit and a more user-focused approach to search engine optimisation (SEO) and web design and development. Google is factoring website user experience (UX) into […]
Modified Broad Match Is Going Away: What You Need to Know
On February 4, Google made another in a series of announcements over the years about changes to the structure of its keyword match types (the last being in 2019). As of February 18, 2021, the phrase match type will be expanded to match to more search queries, and the broad match modifier option—which was introduced in 2010, and […]
Why SEO (Search Engine Optimisation) is critical during COVID-19
While internet usage has increased exponentially during COVID-19, it has also caused search traffic to business websites to drop significantly across many industries. Does this mean focusing SEO is pointless for your business in the current business climate? Absolutely not. In this article we take a look at the case for and benefits of SEO […]
How to pick the right marketing channels for your business
One of the main challenges for modern marketers is choosing the right channels for your marketing message. There are just so many channels available today, especially given the massive growth of online channels. Many small to medium businesses can’t support a full-time specialist marketer, so how do you pick your way through the clutter to […]
How to optimise your business for the new era of online search
With changes to the way Google presents search results, we’re seeing an increasing trend towards low click-through rates to websites. This is because searchers are getting at-a-glance answers from search queries in the form of featured snippets, paid advertising and knowledge graph data. This is great from the searcher’s point of view, but fewer clicks […]
Why your website needs an SSL Certificate
SSL? What’s that? Yes, you’re about to learn another website acronym and this one is super important. Welcome to SSL, which stands for Secure Sockets Layer. It’s essentially a piece of security technology that encrypts the link between a web server and the user’s browser. Why is this super important? Think about all the times […]
Are you missing out on business?
9 questions to ask yourself: It’s fast approaching the time of year when we take a break (if you’re one of the lucky ones), reflect on the highs and lows of the year gone by, and start to consider the road ahead. As you start to think about your business goals for 2020, there are […]
I’ve got a new website…now what?
You’ve got a perfect new website, that means hands off for the next five years – right? Wrong. If you LOVE the website you’ve spent months planning, designing and building, you’ll want to keep it that way. Think of it your digital dog that needs nurturing and nourishment to stay healthy. “Feed” it with quality […]