How to create an effective newsletter for your online shop.
A well-crafted newsletter can be a powerful tool for an online store, helping to drive sales, retain customers, and build brand loyalty. However, to achieve these results, your newsletter must be engaging, well-structured, and focused on conversions. Here’s how you can create an effective newsletter that encourages purchases and strengthens your relationship with customers. […]
Content Planning for 2025
With 2025 around the corner it’s time to ensure you’ve completed your content and plan, and your ready to create success in 2025. A well-structured online content plan is essential for effectively engaging your audience across social media, your website, and email newsletters. Here’s how to create an effective content strategy that resonates with your […]
Agency or DIY Website?
Having a professional website is crucial for any business. While the idea of building your own website might seem appealing—thanks to various DIY platforms and tools—there are several compelling reasons to hire an agency instead. Here’s why enlisting the expertise of a professional web design agency can make a significant difference in your online presence. […]
How to Sell More with Your eCommerce Store
Getting these 10 eCommerce basics right is essential to strong eCommerce sales. 1. Optimise Your Website for User Experience A well-designed website is crucial for conversions. Ensure that your site is: Mobile-Friendly: With a significant number of consumers shopping on mobile devices, your website must be responsive and easy to navigate on all screen sizes. […]
What is an eCommerce Platform?
An eCommerce platform is a software application designed for businesses to create and manage online stores. This platform allows companies to sell products and services online, oversee inventory and orders, process payments, and manage shipping and tax calculations. Popular eCommerce Platforms for Building Websites There are numerous eCommerce platforms available today, and new ones […]
Step-by-step guide for creating an effective Google Business listing
A well-optimised Google Business listing is essential for attracting local customers and enhancing your online visibility. Here’s a step-by-step guide on how to create an effective Google Business profile that stands out and drives traffic to your business. 1. Claim and Verify Your Listing The first step is to claim your Google Business listing: Visit […]
Navigating Digital Marketing in a Recession: 4 Strategies for Success
It’s time to talk about digital marketing during a recession and tough times – what should you do and what do you need to avoid to keep your business afloat and ready for future growth?
Core Web Vitals | Google Page Experience Guide
Google Page Experience Guide A new Google ranking factor called Google Page Experience is here (you may have heard the term ‘Google Core Web Vitals’ being discussed lately) calling for a site-wide audit and a more user-focused approach to search engine optimisation (SEO) and web design and development. Google is factoring website user experience (UX) into […]
How to pick the right marketing channels for your business
One of the main challenges for modern marketers is choosing the right channels for your marketing message. There are just so many channels available today, especially given the massive growth of online channels. Many small to medium businesses can’t support a full-time specialist marketer, so how do you pick your way through the clutter to […]
How to optimise your business for the new era of online search
With changes to the way Google presents search results, we’re seeing an increasing trend towards low click-through rates to websites. This is because searchers are getting at-a-glance answers from search queries in the form of featured snippets, paid advertising and knowledge graph data. This is great from the searcher’s point of view, but fewer clicks […]