Website Trends
What's happening in the world of web?
The internet is constantly changing and evolving. You can keep up to date with the latest website trends, new technologies and online strategies here. We’ll post articles about any major developments that could affect your website and provide tips about how to adapt to change.
To appeal to AI-powered search engines like Google SGE and Bing Copilot, write clear, conversational content that answers user questions directly. Focus on topical authority, use structured formatting, implement schema markup, and build trust with E-A-T principles. TL;DRs, FAQs, and multimedia with text context help boost your visibility in AI-driven results. MRD can help you optimise for both people and machines.
TL;DR sections are short summaries that help users and AI quickly understand your content. Place them at the top or bottom of your page to boost engagement, reduce bounce rates, and improve your chances of appearing in AI-generated search results. Keep them clear, specific, and aligned with your audience's needs.
A well-crafted newsletter can be a powerful tool for an online store, helping to drive sales, retain customers, and build brand loyalty.
With 2025 around the corner it’s time to ensure you’ve completed your content and plan, and your ready to create success in
Having a professional website is crucial for any business. While the idea of building your own website might seem appealing—thanks to various
Getting these 10 eCommerce basics right is essential to strong eCommerce sales. 1. Optimise Your Website for User Experience A well-designed website
An eCommerce platform is a software application designed for businesses to create and manage online stores. This platform allows companies to sell
A well-optimised Google Business listing is essential for attracting local customers and enhancing your online visibility. Here’s a step-by-step guide on how
The question of how much does a website cost is straightforward, yet the answer is complex. The cost of a website can
It’s time to talk about digital marketing during a recession and tough times - what should you do and what do you need to avoid to keep your business afloat and ready for future growth?
Google Page Experience Guide A new Google ranking factor called Google Page Experience is here (you may have heard the term ‘Google Core
One of the main challenges for modern marketers is choosing the right channels for your marketing message. There are just so many
If you use Facebook to engage with your customers, you’re probably aware there have been changes to the algorithms that prioritise posts
Tips to keep customers informed 1. Utilise your social media channels Traffic to social media channels has increased significantly as people look
With changes to the way Google presents search results, we’re seeing an increasing trend towards low click-through rates to websites. This is
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