What the new Facebook algorithms mean for business
If you use Facebook to engage with your customers, you’re probably aware there have been changes to the algorithms that prioritise posts in a users feed. These changes were rolled out in October 2019. We immediately noticed the increased time and effort that was required to maintain organic reach for our customers. The new algorithms […]
Keeping your customers informed
Tips to keep customers informed 1. Utilise your social media channels Traffic to social media channels has increased significantly as people look to the social space to stay informed. This makes it a fantastic place to get any key messaging across and engage with customers/clients directly. We have created a few social media images that […]
How to optimise your business for the new era of online search
With changes to the way Google presents search results, we’re seeing an increasing trend towards low click-through rates to websites. This is because searchers are getting at-a-glance answers from search queries in the form of featured snippets, paid advertising and knowledge graph data. This is great from the searcher’s point of view, but fewer clicks […]
Beginner’s guide to pay-per-click (PPC) advertising
Digital platforms have provided us with many new marketing opportunities. One of the most popular is pay-per-click advertising. We’ve put together this guide to help you understand what it is, how it works and how you can use it to market your business. What is PPC? Pay-per-click is an internet marketing model where you pay […]
This is the year to feed your beasts…
It may sound like the title of a kids book, but keeping your digital beasts fed with quality content is certainly not child’s play. This year, we are on a quest to save websites, social media accounts and email recipients from starvation… and you can help! Make the commitment that this is the year that […]
5 Social Media Algorithm Tips
How does your brand stay present in social media news feeds without having to rely on ads? Luckily, we know some workarounds to get your posts visible…
Social Media’s Customer Goldmine
It’s crazy to think that a little over a decade ago it was thought social media was just for the kids. But in 2017, with well over three billion users, social media has become a goldmine of customers for businesses of all shapes and sizes.