MRD can compose just the right mix of online marketing tactics to form a cohesive digital strategy.
From search engine optimisation (SEO) to social media channels, Google Adwords, email marketing and the measuring and assessment tools in Google Analytics, MRD can compose just the right mix of online marketing tactics to form a cohesive digital strategy that delivers results by reaching your target audience(s) while reflecting your brand’s goals and objectives.
At MRD we’ll help you identify your business’s points of difference before working with you to develop engaging online campaigns. Our goal will be to attract high quality visitors then funnel them toward defined goals such as responding to calls-to-action or conversions of product or service sales. Ultimately aiming for lifelong customers and brand ambassadors.
SEO involves an over-arching and cohesive strategy with specific tactics to influence the ranking of a web page.
Search engine optimisation (SEO) involves an over-arching and cohesive SEO strategy with specific tactics to influence the ranking of a web page in search engines, mainly Google. SEO typically incorporates technical optimisation, in-site content optimisation using keyword phrases, social media, paid online advertising, link sharing and a whole host of other activities.
Social media has become a key component to effective digital marketing with easily measurable results.
Social media has become a key component to effective digital marketing and can be best described as a business or organisation’s ability to run their own news or media channel to broadcast their brand, product or service messages to the whole world or specific target audiences. There are dozens of social media platforms to shout from but Facebook continues to reign supreme with its ability to allow users to post and distribute a broad array of rich media content categories.
Although the concept of social media appears straightforward, getting it right so it works for your business requires some proper up front thinking, planning with defined and measurable goals, and a discipline and commitment to generate quality content that compels followers to engage, like and share. And, like most forms of digital marketing, the results are easily measurable so you can see what works and what doesn’t before adapting your social media approach accordingly.
Google AdWords lets businesses bid for keywords and popular phrases to push traffic to their website.
AdWords is a Google paid advertising product that lets businesses and organisations bid for keywords and popular phrases to push traffic (visitors) to their website or another online destination such as a social media channel. AdWord budgets can be set at any level to suit SMEs right through to multinational corporations. When compared with traditional forms of marketing and advertising like radio, newspaper and billboards, AdWords is incredibly cost-efficient and often far superior.
MRD are Google Adwords certified, which means we’re able to help you get quality visits to your website or online channel and push it to the top of Google’s search results.
Google Analytics lets businesses gain valuable insights based on data analysis to get real-value results.
Google Analytics is the industry standard way to gain valuable insights based on data analysis to get real-value results. It tracks and reports on almost every facet of a website’s traffic and exactly how visitors act while on your site. Analytics can tell you how many people visited your site in a given period, which pages they spent time on and how long, what they did while on those pages, and masses of other metrics including device type, country and city, and whether they were funnelled to goals and an ultimate conversion such as sales, lead generation or subscribing their personal details to a database for future digital marketing communications.
Email marketing comes up trumps as the simplest and most cost effective digital marketing solution available.
Time and time again, email marketing comes up trumps as the simplest and most cost effective digital marketing solution available. It’s a great way to periodically get your business in front of existing customers who have subscribed to your database and target new potential prospects, in order to profile new products or services, and share your company’s latest news and events.
MRD offer a complete email marketing service from template design aligned to your brand: writing, hunting, gathering and population of content, and sending to either your entire audience or a segment of it. It’s also worth noting that email marketing works best when it’s closely aligned with your website and your social media campaigns and other activity.
An essential component of good digital marketing strategy and SEO, is fresh and relevant content for your website.
An essential component of good digital marketing strategy and SEO, is to be constantly generating fresh and relevant content for your website. And the most obvious and effective way to do this is by regularly writing news or blog articles related to your business activity along with clearly defined CTAs (calls-to-action) for your audience to respond to.
News and blog articles, once created and published on your website, can then be teased in email newsletter campaigns and across social media channels, encouraging the reader to engage, like and share, before driving them back to your website.