Core Web Vitals | Google Page Experience Guide
Google Page Experience Guide A new Google ranking factor called Google Page Experience is here (you may have heard the term ‘Google Core Web Vitals’ being discussed lately) calling for a site-wide audit and a more user-focused approach to search engine optimisation (SEO) and web design and development. Google is factoring website user experience (UX) into […]
How to optimise your business for the new era of online search
With changes to the way Google presents search results, we’re seeing an increasing trend towards low click-through rates to websites. This is because searchers are getting at-a-glance answers from search queries in the form of featured snippets, paid advertising and knowledge graph data. This is great from the searcher’s point of view, but fewer clicks […]
Why your website needs an SSL Certificate
SSL? What’s that? Yes, you’re about to learn another website acronym and this one is super important. Welcome to SSL, which stands for Secure Sockets Layer. It’s essentially a piece of security technology that encrypts the link between a web server and the user’s browser. Why is this super important? Think about all the times […]