How to create an effective newsletter for your online shop.
A well-crafted newsletter can be a powerful tool for an online store, helping to drive sales, retain customers, and build brand loyalty. However, to achieve these results, your newsletter must be engaging, well-structured, and focused on conversions. Here’s how you can create an effective newsletter that encourages purchases and strengthens your relationship with customers. […]
How to Sell More with Your eCommerce Store
Getting these 10 eCommerce basics right is essential to strong eCommerce sales. 1. Optimise Your Website for User Experience A well-designed website is crucial for conversions. Ensure that your site is: Mobile-Friendly: With a significant number of consumers shopping on mobile devices, your website must be responsive and easy to navigate on all screen sizes. […]
What is an eCommerce Platform?
An eCommerce platform is a software application designed for businesses to create and manage online stores. This platform allows companies to sell products and services online, oversee inventory and orders, process payments, and manage shipping and tax calculations. Popular eCommerce Platforms for Building Websites There are numerous eCommerce platforms available today, and new ones […]
Navigating Digital Marketing in a Recession: 4 Strategies for Success
It’s time to talk about digital marketing during a recession and tough times – what should you do and what do you need to avoid to keep your business afloat and ready for future growth?
How to pick the right marketing channels for your business
One of the main challenges for modern marketers is choosing the right channels for your marketing message. There are just so many channels available today, especially given the massive growth of online channels. Many small to medium businesses can’t support a full-time specialist marketer, so how do you pick your way through the clutter to […]
Keeping your customers informed
Tips to keep customers informed 1. Utilise your social media channels Traffic to social media channels has increased significantly as people look to the social space to stay informed. This makes it a fantastic place to get any key messaging across and engage with customers/clients directly. We have created a few social media images that […]