Committed to sustainability
Eco Choice Aotearoa’s new website serves as a comprehensive resource for businesses and consumers committed to sustainability. As New Zealand’s official ecolabel, Eco Choice Aotearoa certifies businesses that meet strict environmental and social responsibility standards.
The site offers easy access to information about the certification process, sustainable procurement tools, and a directory of certified products and services. It empowers consumers to make informed choices that positively impact the environment and showcases businesses leading the charge toward a low-emissions, circular future. Through this platform, Eco Choice Aotearoa continues to support the transition to a more sustainable Aotearoa.
The objective was to create a clean, user-friendly platform that effectively showcases their offering, and allow visitors to easily find certified Products & Services.
Objectives:
Design:
- Clean, modern layout with a focus on sustainability and eco-friendly themes.
- Simple navigation with prominent calls-to-action for certification and product discovery.
- Use of engaging imagery to highlight environmental values and stories.
User Experience:
- User-friendly interface, allowing easy access to key information such as certification details, product directories, and sustainable procurement resources.
- Interactive tools, like the product and service finder, that guide users to certified businesses and products.
- Clear and concise content that explains the ecolabel’s significance and benefits for consumers and businesses.
Performance:
- Fast page load times, ensuring a seamless browsing experience for users.
Responsive Design:
- Ensure the website is fully responsive and optimized for various devices, including desktops, tablets, and smartphones, to provide a consistent user experience across all platforms.
- Mobile-responsive design, optimizing the site for all devices.
- Accessibility features, ensuring the website is easy to use for a wide range of audiences.
Outcome:
- Strengthened Eco Choice Aotearoa’s position as a trusted ecolabel in New Zealand.
- Increased engagement with users seeking certified eco-friendly products and businesses.
- Empowered consumers and businesses to make informed, environmentally-conscious decisions.
