How to optimise your business for the new era of online search
With changes to the way Google presents search results, we’re seeing an increasing trend towards low click-through rates to websites. This is because searchers are getting at-a-glance answers from search queries in the form of featured snippets, paid advertising and knowledge graph data. This is great from the searcher’s point of view, but fewer clicks […]
Website privacy policies: do you really need one?
We won’t make you wait for the answer for this topic. If your business has a website, you really need a privacy policy. In some cases it’s essential, in others it’s one of those ‘better safe than sorry’ features. First, let’s quickly define a website privacy policy. Essentially a privacy policy is a statement which […]