How to create an effective newsletter for your online shop.
A well-crafted newsletter can be a powerful tool for an online store, helping to drive sales, retain customers, and build brand loyalty. However, to achieve these results, your newsletter must be engaging, well-structured, and focused on conversions. Here’s how you can create an effective newsletter that encourages purchases and strengthens your relationship with customers. […]
How Much does a Website Cost?
The question of how much does a website cost is straightforward, yet the answer is complex. The cost of a website can vary significantly based on factors such as the type of website, the platform used, its functionality, design quality, and overall performance. In theory, you could launch a website without spending a lot of […]
Core Web Vitals | Google Page Experience Guide
Google Page Experience Guide A new Google ranking factor called Google Page Experience is here (you may have heard the term ‘Google Core Web Vitals’ being discussed lately) calling for a site-wide audit and a more user-focused approach to search engine optimisation (SEO) and web design and development. Google is factoring website user experience (UX) into […]
How to pick the right marketing channels for your business
One of the main challenges for modern marketers is choosing the right channels for your marketing message. There are just so many channels available today, especially given the massive growth of online channels. Many small to medium businesses can’t support a full-time specialist marketer, so how do you pick your way through the clutter to […]
Are you missing out on business?
9 questions to ask yourself: It’s fast approaching the time of year when we take a break (if you’re one of the lucky ones), reflect on the highs and lows of the year gone by, and start to consider the road ahead. As you start to think about your business goals for 2020, there are […]