Digital Marketing Improvement Tips During COVID-19 Lockdown

MRD Web + Digital Marketing

So, the inevitable has happened, and now that the Delta variant of COVID-19 has entered the NZ community, we find ourselves plunged into another Alert 4 lockdown. On the positive side, we learnt a lot from lockdown last year to know what steps to take to help our businesses; but on the negative side, we […]

Core Web Vitals | Google Page Experience Guide

Google Page Experience Guide A new Google ranking factor called Google Page Experience is here (you may have heard the term ‘Google Core Web Vitals’ being discussed lately) calling for a site-wide audit and a more user-focused approach to search engine optimisation (SEO) and web design and development. Google is factoring website user experience (UX) into […]

Modified Broad Match Is Going Away: What You Need to Know

On February 4, Google made another in a series of announcements over the years about changes to the structure of its keyword match types (the last being in 2019). As of February 18, 2021, the phrase match type will be expanded to match to more search queries, and the broad match modifier option—which was introduced in 2010, and […]

Do you need a contact tracing solution for level 2?

Under Level 2 the Government is asking that businesses; specifically, bars, restaurants, cafes and public venues, keep records for contact tracing. All other businesses are encouraged to keep contact tracing data by WorkSafe NZ – although this is encouraged, it is not a legal requirement. You can view details around contact tracing requirements on the WorkSafe […]

How to pick the right marketing channels for your business

One of the main challenges for modern marketers is choosing the right channels for your marketing message. There are just so many channels available today, especially given the massive growth of online channels. Many small to medium businesses can’t support a full-time specialist marketer, so how do you pick your way through the clutter to […]

Are you missing out on business?

9 questions to ask yourself: It’s fast approaching the time of year when we take a break (if you’re one of the lucky ones), reflect on the highs and lows of the year gone by, and start to consider the road ahead. As you start to think about your business goals for 2020, there are […]