What is an eCommerce Platform?
An eCommerce platform is a software application designed for businesses to create and manage online stores. This platform allows companies to sell products and services online, oversee inventory and orders, process payments, and manage shipping and tax calculations. Popular eCommerce Platforms for Building Websites There are numerous eCommerce platforms available today, and new ones […]
Navigating Digital Marketing in a Recession: 4 Strategies for Success
It’s time to talk about digital marketing during a recession and tough times – what should you do and what do you need to avoid to keep your business afloat and ready for future growth?
Core Web Vitals | Google Page Experience Guide
Google Page Experience Guide A new Google ranking factor called Google Page Experience is here (you may have heard the term ‘Google Core Web Vitals’ being discussed lately) calling for a site-wide audit and a more user-focused approach to search engine optimisation (SEO) and web design and development. Google is factoring website user experience (UX) into […]
How to pick the right marketing channels for your business
One of the main challenges for modern marketers is choosing the right channels for your marketing message. There are just so many channels available today, especially given the massive growth of online channels. Many small to medium businesses can’t support a full-time specialist marketer, so how do you pick your way through the clutter to […]
What the new Facebook algorithms mean for business
If you use Facebook to engage with your customers, you’re probably aware there have been changes to the algorithms that prioritise posts in a users feed. These changes were rolled out in October 2019. We immediately noticed the increased time and effort that was required to maintain organic reach for our customers. The new algorithms […]
How to optimise your business for the new era of online search
With changes to the way Google presents search results, we’re seeing an increasing trend towards low click-through rates to websites. This is because searchers are getting at-a-glance answers from search queries in the form of featured snippets, paid advertising and knowledge graph data. This is great from the searcher’s point of view, but fewer clicks […]
Beginner’s guide to pay-per-click (PPC) advertising
Digital platforms have provided us with many new marketing opportunities. One of the most popular is pay-per-click advertising. We’ve put together this guide to help you understand what it is, how it works and how you can use it to market your business. What is PPC? Pay-per-click is an internet marketing model where you pay […]
Are you missing out on business?
9 questions to ask yourself: It’s fast approaching the time of year when we take a break (if you’re one of the lucky ones), reflect on the highs and lows of the year gone by, and start to consider the road ahead. As you start to think about your business goals for 2020, there are […]
I’ve got a new website…now what?
You’ve got a perfect new website, that means hands off for the next five years – right? Wrong. If you LOVE the website you’ve spent months planning, designing and building, you’ll want to keep it that way. Think of it your digital dog that needs nurturing and nourishment to stay healthy. “Feed” it with quality […]
This is the year to feed your beasts…
It may sound like the title of a kids book, but keeping your digital beasts fed with quality content is certainly not child’s play. This year, we are on a quest to save websites, social media accounts and email recipients from starvation… and you can help! Make the commitment that this is the year that […]