Navigating Digital Marketing in a Recession: 4 Strategies for Success

It’s time to talk about digital marketing during a recession and tough times – what should you do and what do you need to avoid to keep your business afloat and ready for future growth? Does your business have what it takes to stay strong and adapt in trying times, or will you be left […]

Digital Marketing Improvement Tips During COVID-19 Lockdown

MRD Web + Digital Marketing

So, the inevitable has happened, and now that the Delta variant of COVID-19 has entered the NZ community, we find ourselves plunged into another Alert 4 lockdown. On the positive side, we learnt a lot from lockdown last year to know what steps to take to help our businesses; but on the negative side, we […]

Core Web Vitals | Google Page Experience Guide

Google Page Experience Guide A new Google ranking factor called Google Page Experience is here (you may have heard the term ‘Google Core Web Vitals’ being discussed lately) calling for a site-wide audit and a more user-focused approach to search engine optimisation (SEO) and web design and development. Google is factoring website user experience (UX) into […]

Modified Broad Match Is Going Away: What You Need to Know

On February 4, Google made another in a series of announcements over the years about changes to the structure of its keyword match types (the last being in 2019). As of February 18, 2021, the phrase match type will be expanded to match to more search queries, and the broad match modifier option—which was introduced in 2010, and […]

Why SEO (Search Engine Optimisation) is critical during COVID-19

COVID-19 SEO Article

While internet usage has increased exponentially during COVID-19, it has also caused search traffic to business websites to drop significantly across many industries. Does this mean focusing SEO is pointless for your business in the current business climate? Absolutely not. In this article we take a look at the case for and benefits of SEO […]

Face 2020 head on with a digital marketing plan

Improve your website

We’re all facing a challenging year ahead, with many opinions out there regarding how the economy will recover, and what we should all be doing to get through these uncertain times. So, what do you do when there is so much uncertainty? How do you plan for the year ahead, not knowing what the year […]

How to pick the right marketing channels for your business

One of the main challenges for modern marketers is choosing the right channels for your marketing message. There are just so many channels available today, especially given the massive growth of online channels. Many small to medium businesses can’t support a full-time specialist marketer, so how do you pick your way through the clutter to […]

What the new Facebook algorithms mean for business

If you use Facebook to engage with your customers, you’re probably aware there have been changes to the algorithms that prioritise posts in a users feed. These changes were rolled out in October 2019. We immediately noticed the increased time and effort that was required to maintain organic reach for our customers. The new algorithms […]

How to optimise your business for the new era of online search

With changes to the way Google presents search results, we’re seeing an increasing trend towards low click-through rates to websites. This is because searchers are getting at-a-glance answers from search queries in the form of featured snippets, paid advertising and knowledge graph data. This is great from the searcher’s point of view, but fewer clicks […]

Beginner’s guide to pay-per-click (PPC) advertising

Digital platforms have provided us with many new marketing opportunities. One of the most popular is pay-per-click advertising. We’ve put together this guide to help you understand what it is, how it works and how you can use it to market your business. What is PPC? Pay-per-click is an internet marketing model where you pay […]