How to Write Website Content That Appeals to AI Search Engines
To appeal to AI-powered search engines like Google SGE and Bing Copilot, write clear, conversational content that answers user questions directly. Focus on topical authority, use structured formatting, implement schema markup, and build trust with E-A-T principles. TL;DRs, FAQs, and multimedia with text context help boost your visibility in AI-driven results. MRD can help you optimise for both people and machines.
How to Use “TL;DR” Sections for Quick Insights in Website Content
TL;DR sections are short summaries that help users and AI quickly understand your content. Place them at the top or bottom of your page to boost engagement, reduce bounce rates, and improve your chances of appearing in AI-generated search results. Keep them clear, specific, and aligned with your audience’s needs.
How to create an effective newsletter for your online shop.
A well-crafted newsletter can be a powerful tool for an online store, helping to drive sales, retain customers, and build brand loyalty. However, to achieve these results, your newsletter must be engaging, well-structured, and focused on conversions. Here’s how you can create an effective newsletter that encourages purchases and strengthens your relationship with customers. […]
Content Planning for 2025
With 2025 around the corner it’s time to ensure you’ve completed your content and plan, and your ready to create success in 2025. A well-structured online content plan is essential for effectively engaging your audience across social media, your website, and email newsletters. Here’s how to create an effective content strategy that resonates with your […]
Agency or DIY Website?
Having a professional website is crucial for any business. While the idea of building your own website might seem appealing—thanks to various DIY platforms and tools—there are several compelling reasons to hire an agency instead. Here’s why enlisting the expertise of a professional web design agency can make a significant difference in your online presence. […]
How to Sell More with Your eCommerce Store
Getting these 10 eCommerce basics right is essential to strong eCommerce sales. 1. Optimise Your Website for User Experience A well-designed website is crucial for conversions. Ensure that your site is: Mobile-Friendly: With a significant number of consumers shopping on mobile devices, your website must be responsive and easy to navigate on all screen sizes. […]
What is an eCommerce Platform?
An eCommerce platform is a software application designed for businesses to create and manage online stores. This platform allows companies to sell products and services online, oversee inventory and orders, process payments, and manage shipping and tax calculations. Popular eCommerce Platforms for Building Websites There are numerous eCommerce platforms available today, and new ones […]
Step-by-step guide for creating an effective Google Business listing
A well-optimised Google Business listing is essential for attracting local customers and enhancing your online visibility. Here’s a step-by-step guide on how to create an effective Google Business profile that stands out and drives traffic to your business. 1. Claim and Verify Your Listing The first step is to claim your Google Business listing: Visit […]
How Much does a Website Cost?
The question of how much does a website cost is straightforward, yet the answer is complex. The cost of a website can vary significantly based on factors such as the type of website, the platform used, its functionality, design quality, and overall performance. In theory, you could launch a website without spending a lot of […]
Navigating Digital Marketing in a Recession: 4 Strategies for Success
It’s time to talk about digital marketing during a recession and tough times – what should you do and what do you need to avoid to keep your business afloat and ready for future growth?