Navigating Digital Marketing in a Recession: 4 Strategies for Success

It’s time to talk about digital marketing during a recession and tough times – what should you do and what do you need to avoid to keep your business afloat and ready for future growth? Does your business have what it takes to stay strong and adapt in trying times, or will you be left […]

Face 2020 head on with a digital marketing plan

Improve your website

We’re all facing a challenging year ahead, with many opinions out there regarding how the economy will recover, and what we should all be doing to get through these uncertain times. So, what do you do when there is so much uncertainty? How do you plan for the year ahead, not knowing what the year […]

How to pick the right marketing channels for your business

One of the main challenges for modern marketers is choosing the right channels for your marketing message. There are just so many channels available today, especially given the massive growth of online channels. Many small to medium businesses can’t support a full-time specialist marketer, so how do you pick your way through the clutter to […]

How to optimise your business for the new era of online search

With changes to the way Google presents search results, we’re seeing an increasing trend towards low click-through rates to websites. This is because searchers are getting at-a-glance answers from search queries in the form of featured snippets, paid advertising and knowledge graph data. This is great from the searcher’s point of view, but fewer clicks […]

What’s with all the Cookies?

We’re not talking about the cookies you hide in your desk drawer, we’re talking about the annoying website pop ups that ask you to accept the ‘cookies policy’… this does not mean you get free cookies! What are cookies exactly? Cookies track your online activity. Websites use cookies to keep a record of your recent […]