Analytics and Analysis
Analytics, analysis and online strategy
Marketing pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Had he lived in the digital age and worked with us, his opinion would’ve been different. He’d know exactly what results he was getting for his investment.
That’s because digital marketing is 100% measurable. Site analytics show you what pages are being viewed, for how long and how your customers respond. E-marketing campaigns can be tracked to a mouse click. Analytics will show you your exact return on investment for an advertising campaign.
More measurable data for your online strategy
We have other specialised tools to measure how your site performs in search engines. This data shows us how to enhance your performance online to get more digital marketing share and how to identify new business opportunities.
Your online strategy should include a regular analysis of site analytics. There’s no better market research data for your digital marketing initiatives because it shows real customer activity. Analytics will change the way you do business. If you need help, we’re a Google Partner.
With changes to the way Google presents search results, we’re seeing an increasing trend towards low click-through rates to websites. This is because searchers are