Marketing pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Had he lived in the digital age and worked with us, his opinion would’ve been different. He’d know exactly what results he was getting for his investment.
That’s because digital marketing is 100% measurable. Website analytics show you what pages are being viewed, for how long and how your customers respond. E-marketing campaigns can be tracked to a mouse click. Analytics will show you your exact return on investment for an advertising campaign.