Google Ads

Pay Per Click (PPC) Advertising and Search Engine Marketing (SEM campaigns)

Google Ads

The media overload

We’ve never been exposed to more media than now, the sheer volume of media we’re exposed to has changed the way people view information. Simply put, people have learned to filter out media that doesn’t interest them. So how do you achieve cut through to reach customers?

MRD is a Google Partner

We’re a Google Partner and can setup a Google Ads campaign for any budget. SEM campaigns on pay per click (PPC) platforms are cost-effective and often produce better and more measurable results than traditional forms of marketing and advertising.

They qualify traffic and help to get quality visits to your website or online channel.

Targeted SEM campaigns that get results

This is where Google Ads changes the game. Google Ads is a Google paid advertising product that allows you to bid for keywords and popular phrases to push traffic to your website, targeting your offerings to the people who are actively searching for them.

Our process

Meaningful Goals

Quite simply, what do you need the ads to do for you? Is it e-commerce sales, quote requests, phone calls or visits to a particular web page? The more specific your goals, the better they'll work. These are your business goals, but we can help you choose the ones that will work best.

The Right Strategy

Combining employee expertise and industry-leading software, here at MRD we leverage our experience to choose the right advertising options and bid strategies for the goals you have set. We work across the search, display, video and shopping networks to achieve this.

Successful Results

With our weekly monitoring of both your account and Google changes, we will tweak all elements of your advertising when necessary to ensure you meet your goals. We can even provide a fancy monthly report so you can track the results too.

Our point of difference

You might be tempted to set and forget your ads or manage them yourself, but there are so many reasons why regular management by MRD will help you to achieve greater success.
Our Google Ads specialists are certified by Google. As well as keeping up on platform updates regularly, we are required to take exams on the platform annually. Save time and money by letting us do the training, so you don’t have to.
We understand that your business needs to evolve, and the focus of your business may change seasonally or regularly. With MRD, you are never locked in to a spend amount or campaign length, so we can make changes whenever your business requires it.
Google Ads is not a stand-alone platform – the effectiveness of ads also depends on your landing page setup and website SEO. As a full service digital marketing agency, we understand how these elements need to work together to achieve results.
Negative keywords can be just as important as your active keywords. By monitoring the search terms used for your ads each week, we get your ad in front of someone who is interested in what you have to offer at the same time as preventing your ad from showing to someone who is uninterested.
Harnessing industry-leading software, we analyse your account each week and make adjustments to avoid wasted spend on non-converting keywords, underperforming ads and expensive ad placements.
You might have heard people talk about the Google algorithm? This is the machine learning that affects the way your ads are shown, and Google tweaks this every month. At MRD, we read all the boring tech articles so that you don’t have to.